EXPLORE //
Thank you so much for your interest in my work. Below you can find some of the projects I've done, courses I've taught, and pieces I've published. While this page will give you a snapshot of my work, please click "Download My CV" to get a fuller history. If you want to learn more or see if we could partner, go to my "Contact Me" page and send me a message.
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Organization: Latinx Talk
Link: https://latinxtalk.org/
Date: 2020
Description: For years Latinx Talk has published strong public-facing academic analysis on Latinx issues without a strong social media presence. I worked with Latinx Talk to develop systems for Social Media Marketing and Management including developing a social media philosophy, establishing analytics systems, creating a social media schedule, and training a social media manager that would continue this work after my tenure. Since completing this work Latinx Talk has more than doubled its Twitter followers, established a vibrant Instagram page and Youtube channel, and Facebook traffic reached an all time high.
Deliverables:
- Develop a Social Media Philosophy for the Organization
- Establish Procedures to assess Analytics through Hootsuite and Facebook Insights
- Create a Social Media Posting Schedule
- Establish and Advertise new Social Media Platforms including Instagram and Youtube
- Centralize the Organization’s Brand by Creating Consistency across all Social Media Platforms
- Train a Social Media Manager to Continue the Work After my Tenure
